This year Melvita has
joined forces with Friends of The Earth to help bring attention to an important
issue; The Bee Cause Campaign. The
campaign aims to save all 267 of Britain’s bee species. There has been a
shocking decline in Britain’s bees recently, mainly due to chemicals, disease
and disappearing green spaces. The Melvita Foundation has donated funds in
order to product 20 Bee Worlds. The campaign aims to protect the natural bee
habitat and to put a stop their disappearance as well as spreading the message of the
development of beekeeping around the world.
Throughout the
country Friends of The Earth will create 60 Bee Worlds. These sites will supply
safe forage and shelter for bees. They will include specific plants and
Wildflowers that will help to give bees all year-round forage. 20 of the Bee
Worlds will be funded by Melvita. There will be a chance to volunteer for this
important cause at the Melvita Bee Day in London in May.
To help this campaign
Melvita have released a gorgeous limited edition Wild Flower Beautiful Bee Tote
available in stores and online. 10% goes towards Friends of The Earth Bee
Cause.
You can also sign the
Friends of the Earth’s petition. http://www.foe.co.uk/what_we_do/the_bee_cause_35033.html
The petition calls for David Cameron to create a Bee Action Plan. This plan
would help gardeners, farmers and park keepers to reduce the use of chemicals
that are a danger to bees. The aim would be to help the bees that make our
honey and to guarantee that they have enough flowers to feed on and nest
in.
The University of
Reading undertook a study for Friends of The Earth. The results showed that without
bees, food prices would rise rapidly. This would mainly be because the cost of
UK farmers pollinating crops would be over £1.8 billion a year.
The Melvita Friends
of The Earth Wild Flower Bee Set* (£35) includes the following:
Apicosma Skin Softening Body Milk
Hexagonal Mini Soap
Bee Cause
Tea Towel
Bee Cause Notepad
All
of these lovely products cone in a gorgeous tote bag.
"Melvita are delighted to help support
and raise awareness for Friends of the Earth’s Bee Cause campaign. Bees are
vital to so much of our ecosystem; they pollinate our food crops, help keep our
farms in business and help our gardens, parks and countryside to thrive.” -
Simon Ford, General Manager of Melvita UK
“It’s great that companies such as Melvita
are responding to the threats faced by British Bees. This is an urgent issue
affecting all of us. Bees are indebted to everyone taking action to protect
them.” - Paul de Zylva, Senior Nature Campaigner, Friends of the Earth
For further information on the Bee Cause
campaign please visit www.foe.co.uk/bees
uk.melvita.com
~Nas~
~Nas~
*PR Sample
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