Monday 8 April 2013

Melvita supports Friends of the Earth Bee Cause Campaign



This year Melvita has joined forces with Friends of The Earth to help bring attention to an important issue; The Bee Cause Campaign. The campaign aims to save all 267 of Britain’s bee species. There has been a shocking decline in Britain’s bees recently, mainly due to chemicals, disease and disappearing green spaces. The Melvita Foundation has donated funds in order to product 20 Bee Worlds. The campaign aims to protect the natural bee habitat and to put a stop their disappearance as well as spreading the message of the development of beekeeping around the world.

Throughout the country Friends of The Earth will create 60 Bee Worlds. These sites will supply safe forage and shelter for bees. They will include specific plants and Wildflowers that will help to give bees all year-round forage. 20 of the Bee Worlds will be funded by Melvita. There will be a chance to volunteer for this important cause at the Melvita Bee Day in London in May.

To help this campaign Melvita have released a gorgeous limited edition Wild Flower Beautiful Bee Tote available in stores and online. 10% goes towards Friends of The Earth Bee Cause.
You can also sign the Friends of the Earth’s petition. http://www.foe.co.uk/what_we_do/the_bee_cause_35033.html The petition calls for David Cameron to create a Bee Action Plan. This plan would help gardeners, farmers and park keepers to reduce the use of chemicals that are a danger to bees. The aim would be to help the bees that make our honey and to guarantee that they have enough flowers to feed on and nest in.

The University of Reading undertook a study for Friends of The Earth. The results showed that without bees, food prices would rise rapidly. This would mainly be because the cost of UK farmers pollinating crops would be over £1.8 billion a year.



The Melvita Friends of The Earth Wild Flower Bee Set* (£35) includes the following:

Apicosma Skin Softening Body Milk
Hexagonal Mini Soap
Bee Cause Tea Towel
Bee Cause Notepad

All of these lovely products cone in a gorgeous tote bag.

"Melvita are delighted to help support and raise awareness for Friends of the Earth’s Bee Cause campaign. Bees are vital to so much of our ecosystem; they pollinate our food crops, help keep our farms in business and help our gardens, parks and countryside to thrive.” - Simon Ford, General Manager of Melvita UK

“It’s great that companies such as Melvita are responding to the threats faced by British Bees. This is an urgent issue affecting all of us. Bees are indebted to everyone taking action to protect them.” - Paul de Zylva, Senior Nature Campaigner, Friends of the Earth

For further information on the Bee Cause campaign please visit www.foe.co.uk/bees uk.melvita.com

~Nas~


*PR Sample

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